Industries / Google Ads for Roofing companies
Google Ads for roofing companies should reach property owners looking for repairs, replacement and installation. I focus on service-specific searches, location targeting and lead tracking, so you see which campaigns bring jobs worth quoting.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
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Account lifetime view
Search campaigns split by service and state (residential and commercial), counting lead forms and calls from the landing page.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
A leak repair, a full roof replacement and storm-damage work are different jobs with different values. I give each its own campaign and ads, separate residential from commercial roofing, and set budgets by service, so high-value replacement leads aren’t crowded out by small repairs.
Roofing leads are local. Campaigns target the areas you actually serve, performance is reviewed by area and state, and budget follows the places that bring the best inquiries. Searches for DIY guides, materials and roofing jobs are excluded.
I track lead forms, calls from ads and click-to-call from your landing page, and review lead quality with you. The roofing account above shows a repair-and-leaks campaign measured that way, with figures taken directly from Google Ads.
Every ad account is run by Rodrigo.Separate campaigns by roofing service and service area.
Prioritise repair, replacement and installation searches.
Exclude DIY, jobs, materials-only and other irrelevant searches.
Review calls and forms to understand lead quality.
Adjust budgets by service-area performance.
Check conversion tracking and landing-page relevance.
With campaigns built on high-intent searches such as roof repair, leak repair and roof replacement near the customer, ads that mention your service area, and landing pages with a short quote form and a phone number. Calls and forms are tracked so budget follows the searches that bring jobs.
Yes. Commercial roofing gets its own campaigns, separate from residential, because the searches, the decision-makers and the job values are different. The roofing account above ran residential and commercial campaigns by state.
Weekly search-term reviews and a growing list of negative keywords: DIY guides, roofing jobs, materials-only searches and areas you don’t serve. Location settings reach people in your area, not just people interested in it, and schedules match the hours you answer calls.
Yes. The same structure works for HVAC and other local service businesses. See Google Ads for HVAC companies for three accounts with calls and cost per conversion.
A review of your campaigns, search terms, lead tracking and service-area performance, with a clear list of where budget is wasted and which services or areas are worth more spend.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
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