Industries / Google Ads for Lawyers and law firms
Google Ads for lawyers and law firms needs relevant intent, clear service messaging and careful lead tracking. I build campaigns around specific legal services, languages and locations, so firms reach people searching for the help they offer.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
Google Ads for
Run by one full-time Google Ads specialist. Your niche isn’t listed? Write anyway.
June 1–24, 2026
Shown for the campaign structure and tracking. Results for this account are being verified before they are published here.
Search campaigns per market and language (United States in Spanish, Spain and Canada, New York), counting contact-page visits and lead forms.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
Someone searching for an immigration lawyer and someone looking for a real estate attorney need different ads and pages. I build campaigns per practice area, write ads that name the service and the location, and send each search to the page that answers it.
Many firms serve clients in more than one language or country. I run campaigns in English and Spanish, separate markets such as the United States, Spain and Canada, and track each one on its own, so a strong market isn’t subsidising a weak one.
Legal clicks are expensive, so tracking has to be right. I count submitted forms and calls, not button clicks or page visits, and review lead quality with the firm, so budget goes to the services and markets that bring consultations.
Every ad account is run by Rodrigo.Build campaigns around specific legal services and client needs.
Separate locations and languages where relevant.
Use negative keywords to cut irrelevant legal searches.
Align ad messaging and landing pages with each service.
Track successful form submissions and calls, not button clicks.
Review lead quality and qualified consultations with the firm.
It can be, because people searching for a lawyer usually need help soon. Clicks in legal are expensive, so it only works with tight targeting, strong negative keywords and accurate lead tracking. The free audit shows where your current budget is going.
Yes. I work in Spanish and English. The real estate legal account above targets Spanish-speaking clients in the United States, as well as Spain and Canada.
Campaigns can cover real estate law, immigration, personal injury, family law, estate planning, business and employment law, among others. Each practice area gets its own campaign, because searches, competition and case values differ.
Negative keywords for free legal advice, law school, jobs and DIY forms; location targeting set to people in your area; ad schedules around your intake hours; and a search-term review every week.
A review of your campaigns, search terms, conversion tracking and cost per consultation by practice area, with where budget is wasted and which services are worth more spend.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
DODI