Industries / Google Ads for SaaS and AI software
Google Ads for SaaS and software companies, built to reach high-intent prospects and turn search demand into trials, demos and qualified pipeline. Campaign structure, search intent, tracking and lead quality all count.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
Google Ads for
Run by one full-time Google Ads specialist. Your niche isn’t listed? Write anyway.
July 1 – September 7, 2025
Campaigns across Europe and North America on Target CPA. Tracked conversions include several actions; qualified leads and pipeline are measured separately.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
People searching for a software category, an alternative to a competitor or a specific use case are close to buying. I build campaigns around product, solution and use-case searches, keep branded and non-branded demand apart, and write ads about business outcomes rather than feature lists.
A cheap trial sign-up isn’t a win if it never becomes a customer. I track trials, demos and sign-ups, then bring qualified leads and CRM outcomes back into Google Ads where possible, so bidding optimises toward the accounts that pay, not the cheapest form fill.
Instead of a SaaS PPC agency with layers of account managers, you work directly with the person running your campaigns: daily updates, a weekly meeting with market insights and a Looker Studio report with a short video walkthrough. Microsoft Ads and ChatGPT Ads can be added when they reach your buyers.
Every ad account is run by Rodrigo.Build campaigns around product, solution and use-case searches.
Separate branded, non-branded and product-specific demand where it helps.
Review search terms and add negative keywords.
Test messaging around product benefits and business outcomes.
Optimise budgets and bidding on reliable conversion data.
Review demos, trials, qualified leads and CRM outcomes when available.
By matching campaigns to how buyers search: category terms, problem searches, competitor alternatives and integrations. Each group gets its own ads and landing page, negative keywords filter out job seekers and free-tool hunters, and tracking separates trials and demos from lower-value actions.
Yes, and it is one of the most measurable channels for it. Track the trial sign-up as a conversion, then add a deeper signal, such as an activated account or a qualified lead, so Google learns to find users who stay, not just users who register.
Mostly by cutting waste and improving signals. Weekly search-term reviews, tighter match types and negative keywords remove irrelevant clicks; better conversion data lets smart bidding find cheaper qualified users; and budget moves from campaigns that bring sign-ups to the ones that bring customers.
Yes, on budgets small and large. For early-stage products without much data, I start with focused, high-intent Search campaigns and keyword research, then expand once tracking shows what converts. For AI products, see Google Ads for AI companies.
Yes. B2B software means longer sales cycles, demo requests and leads that are qualified in a CRM. I connect those outcomes back to Google Ads wherever the setup allows, so campaigns are judged on pipeline. See also Google Ads for B2B lead generation.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
DODI