Industries / Google Ads for Automotive businesses
Google Ads for automotive businesses and car dealerships, built to reach people searching for specific vehicles, branches and local buying opportunities. I optimise toward calls and enquiries rather than clicks.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
Google Ads for
Run by one full-time Google Ads specialist. Your niche isn’t listed? Write anyway.
June 17 – July 16, 2025
Vehicle-feed and local Performance Max campaigns per branch. Conversions include calls, WhatsApp clicks and enquiry forms, not vehicle sales.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
For dealerships with stock online, a vehicle feed lets Performance Max and vehicle ads show the actual cars people search for, with price and photos. I keep the feed clean, group stock by category and branch, and steer budget toward the models and locations that bring enquiries.
Car buyers search close to home. Each branch gets its own targeting and budget, ads mention local stock and opening hours, and calls, WhatsApp clicks and enquiry forms are tracked per branch, so you can see which locations Google Ads is really helping.
Beyond vehicle sales, automotive businesses sell servicing, MOT, tyres, finance and body-shop work. These get separate campaigns and budgets, so a busy service department doesn’t eat the budget meant for sales enquiries.
Every ad account is run by Rodrigo.Target high-intent vehicle and dealership searches.
Segment campaigns by location, vehicle category and buyer intent.
Review search terms and exclude irrelevant traffic.
Optimise calls, messaging interactions and lead forms.
Connect advertising to qualified inquiries and sales where possible.
Scale budgets only when lead quality and economics support it.
Google Ads brings enquiries: calls, messages and forms from people looking at specific vehicles. Whether they become sales depends on your team’s follow-up, so I track enquiries carefully and, where your CRM allows it, connect them to sales to judge campaigns on real results.
Yes. Used-car stock suits feed-based campaigns, because each vehicle is unique and buyers search by make, model, year and price. The dealership account above used vehicle-feed and local Performance Max campaigns per branch.
Yes. The automotive account above is in the United Kingdom, and I also work with businesses in the United States, Canada, Europe and Latin America. Campaigns follow each market’s own searches, such as MOT and servicing in the UK.
Calls, WhatsApp and messaging clicks, enquiry forms, and test-drive or finance requests where your site offers them. Each is counted separately, so a page view or a button click is never mistaken for a lead.
A review of your campaigns, feed, search terms and enquiry tracking per branch, with where budget is wasted and which vehicles, branches or services are worth scaling.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
DODI