Industries / Google Ads for Local businesses
Google Ads for local businesses works when your ad appears the moment someone nearby needs what you offer. I build campaigns by service and service area, and judge them on calls, quote requests and bookings, so your budget reaches customers you can actually serve.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
Google Ads for
Run by one full-time Google Ads specialist. Your niche isn’t listed? Write anyway.
January 19 – February 1, 2026, two weeks
Search campaigns per service and equipment brand on Target CPA, with leads and calls imported from the field-service software.
June 17 – July 16, 2025
Vehicle-feed and local Performance Max campaigns per branch. Conversions include calls, WhatsApp clicks and enquiry forms, not vehicle sales.
Account lifetime view
Search campaigns split by service and state (residential and commercial), counting lead forms and calls from the landing page.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
A plumber, a dental clinic and a car dealership share one thing: customers search close to home and want an answer now. I give each service its own campaign, target only the areas you serve, add call and location assets, and schedule ads around the hours someone can pick up the phone.
A small budget has no room for waste. I start with the services that bring the most valuable jobs and the clearest searches, exclude DIY guides, job seekers and out-of-area clicks, and expand only once calls and quote requests show the campaigns pay for themselves.
Local businesses often hire an agency and end up with a template account and a monthly report. With me, the Google Ads specialist for your local business is the person changing the campaigns: daily updates, a weekly meeting and a Looker Studio report with a short video walkthrough.
Every ad account is run by Rodrigo.Organise campaigns by service, location and search intent.
Review search terms and exclude DIY, job and out-of-area searches.
Check location settings and ad schedules against the hours you answer.
Track calls, quote forms and bookings, not button clicks.
Move budget toward the services and areas that bring the best leads.
Review lead quality with you and adjust before scaling.
By matching campaigns to the searches people make when they need you: a service plus a place, or a service plus “near me”. Each service gets its own ads and landing page, location settings reach people in your area, and every call and form is tracked so budget follows the searches that bring customers.
Yes. HVAC, roofing, plumbing, electrical and other contractors fit this approach well. See Google Ads for HVAC companies and Google Ads for roofing companies for accounts with calls and cost per conversion.
It can be, because the people who click are often ready to call. It works when the budget is focused on a few high-value services and a realistic service area, and when calls and forms are tracked properly. The free audit shows whether your current spend is reaching those customers.
It depends on your services, area and competition, so I don’t quote a fixed number before looking. I work with budgets small and large: with a smaller budget I start with your most valuable service and area, prove the cost per lead there, then grow.
Show up for the right searches, answer the first question in the ad, and make calling or booking one tap away. Then review search terms every week, cut the clicks that never become customers, and put more budget behind the services and areas that do.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
DODI