Services / Bing Ads management
Reach high-intent audiences, generate qualified leads and scale your business with data-driven Bing Ads management. I help businesses capture additional demand beyond Google Ads while taking advantage of potentially lower competition and CPCs.
Rodrigo BetalleluzFull-time PPC specialist · 9+ years · Upwork Top Rated Plus
Google Ads shouldn’t be your only source of paid search traffic. Microsoft Advertising gives you access to an additional audience across Bing and Microsoft’s search network, with room to generate incremental leads and conversions.
My approach focuses on finding high-intent search opportunities, controlling acquisition costs and building campaigns that deliver measurable business results.
I don’t launch campaigns and leave them running. As a Bing Ads specialist I analyse, test and optimise every part of the account, every week. Think of it as Microsoft Ads management from a specialist instead of a Bing Ads agency: the person you talk to is the person changing your campaigns.
One of the biggest opportunities in Microsoft Advertising is building on what already works in Google Ads. I find your best-performing Google Ads campaigns, keywords, ad groups and messages, then recreate and adapt those structures for Bing PPC management.
The goal isn’t to spend more money. It’s to win additional conversions while keeping acquisition costs efficient.
December 1–14, 2022, two weeks
55 enabled Microsoft Advertising campaigns: brand, non-brand, remarketing (RLSA) and emergency-appeal campaigns. Campaign names hidden.
September 18 – October 24, 2022
One US campaign with search and audience ads. All 25 tracked conversions came from search ads, which spent 3,231.06 of the total.
Tracked conversions are actions recorded in Microsoft Advertising (donations, forms, calls), not confirmed sales. Spend is in each account’s currency. Each figure belongs to the date range shown beside it.
Microsoft Advertising can offer lower CPCs in some industries because competition differs. Results still depend on the market, the keywords and the audience.
Yes. I recreate your campaign structure, adapt your keywords and ads, and set up conversion tracking for Microsoft Advertising, so a Google Ads campaign migration starts from what already works.
By starting from proven keywords and messages, adapting bids, devices, locations and audiences to Microsoft’s network, and cleaning search terms every week. Budget then moves to the campaigns with the best cost per lead.
Yes. Lead generation is one of my main areas, including B2B, professional services, SaaS and other service businesses. Bing Ads for ecommerce is also possible with Microsoft Merchant Center and Shopping campaigns.
Yes: campaign setup, keyword research, search term optimisation, negative keywords, ad testing, conversion tracking, budget management and ongoing optimisation.
Let’s find the opportunities to expand your paid search strategy and generate more qualified leads.
DODI