Industries / Google Ads for Hair salons and beauty studios
Google Ads for salons and beauty studios connects local search demand with appointment requests for services such as hair extensions, colouring and specialist treatments. I focus on high-intent local searches and clear conversion tracking.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
Google Ads for
Run by one full-time Google Ads specialist. Your niche isn’t listed? Write anyway.
May 19 – September 15, 2026
Shown for the campaign structure and tracking. Results for this account are being verified before they are published here.
High-ticket Search and Performance Max campaigns, tracking calls, form submissions and thank-you-page visits.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
Hair extensions, balayage, keratin and bridal packages are worth far more than a standard cut. I give high-value services their own campaigns and budgets, write ads that name the treatment and the consultation offer, and send each search to a page about that service.
Salon clients search close to home or work, often on a phone. Campaigns are targeted to the area you serve, scheduled around opening hours and set up with call and location assets, so calling or booking is one tap away.
I track calls, booking-form submissions and thank-you-page visits, and connect your booking platform where it allows it, so you can see which ads filled which appointments instead of guessing from clicks.
Every ad account is run by Rodrigo.Build service-specific campaigns for high-intent local searches.
Refine location targeting and exclude irrelevant searches.
Promote the services with the strongest business value.
Optimise calls, booking requests and appointment forms.
Review search terms and budget allocation regularly.
Measure bookings and qualified inquiries where tracking allows.
Yes, especially for high-value services people research before booking, like hair extensions, colour correction or bridal hair. These searches are specific and local, so campaigns can be tightly targeted and judged on booked appointments.
The same approach fits lash and brow studios, nail studios, barbers and facial or skin-care clinics: campaigns per service, local targeting and booking tracking.
Calls from ads, booking-form submissions and thank-you-page visits count as conversions. If your booking platform supports it, completed bookings can be connected too, so you can see which services and ads bring paying clients.
They do different jobs. Instagram shows your work to people who weren’t looking; Google Ads reaches people already searching for a service near them. For high-value treatments, search usually brings the readiest clients, and many salons use both.
A review of your campaigns, search terms, booking tracking and budget per service, with where money is wasted and which treatments are worth promoting harder.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
DODI