Services / Google Ads for AI companies
Turn searches into users, downloads and paying subscribers. I run Google Ads for AI companies and SaaS businesses, with data-driven campaigns designed for measurable growth.
Rodrigo BetalleluzFull-time PPC specialist · 9+ years · Upwork Top Rated Plus
The AI industry is growing fast, and new tools appear in every market. Whether you offer an AI content generator, a writing assistant, a productivity platform or another AI-powered product, the challenge is often the same: getting in front of the right audience and turning interested users into active customers.
Google Ads lets you capture demand from people actively searching for AI solutions. My strategy connects your product with relevant searches and turns that traffic into measurable growth, from Google Ads for AI startups to established AI software platforms.
I work with AI and technology businesses across different categories, with PPC for AI companies built around how each product is searched for:
Each campaign type has a job in the funnel, and all of them are judged on the users they bring, not the clicks.
For AI businesses, success isn’t measured by traffic. Depending on your model, campaigns can optimise toward the metrics below. The objective is AI customer acquisition: users who engage with your product and pay for it.
December 12, 2022 – March 7, 2023
App campaigns for Android and iOS installs on Target CPA, plus Search campaigns on generic writing-tool searches. Figures are the enabled-campaigns total; campaign names hidden.
June 1 – September 2, 2022
Before the app campaigns: two Search campaigns and YouTube remarketing. Conversion actions changed later, so the two periods’ cost per conversion is not a like-for-like comparison.
April 19–26, 2023, one week
The “AI Keywords” Search campaign. Its conversions include 4 successful registrations and 2 courses created, plus clicks on Get Started, Watch Demo and Try Beta. A second Search campaign added 12 more.
July 1 – September 7, 2025
Campaigns across Europe and North America on Target CPA. Tracked conversions include several actions; qualified leads and pipeline are measured separately.
Tracked conversions are actions recorded in Google Ads (sign-ups, purchases, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
I work with different industries, but I have a particular interest in AI-powered products, SaaS platforms and subscription businesses. See also Google Ads for SaaS.
By targeting the searches people make when they look for a tool: the job to be done, the category and alternatives to known products. Ads promise a clear outcome, the landing page gets people into the product fast, and tracking shows which campaigns bring users who stay.
Yes. Campaigns can be built around registrations, free trials, paid subscriptions and purchases, depending on your tracking setup and available conversion data.
AI writing tools and generators, content generation platforms, productivity applications, AI software platforms, creative tools and other subscription-based AI products.
Yes. Conversion tracking is a fundamental part of my approach. I work with Google Tag Manager, GA4 and Google Ads conversion tracking to measure campaign performance.
Let’s build a paid acquisition strategy that puts your AI product in front of the right users and turns ad spend into measurable growth.
DODI