Keyword and market research
What your customers search, what each click costs, who else bids.
9+ years · 6,100+ hours on Upwork, Top Rated Plus

Nine years full-time in Google Ads, for e-commerce, B2B, SaaS and local businesses, on budgets small and large. My main client is UNICEF USA, where I run Google Ads, Microsoft Ads and Google Ad Grants campaigns.
No junior account manager, no monthly PDF. I run each account myself, keep in touch daily and meet you every week. From Lima, UTC−5, in English and Spanish.
A customer types what they need, in their own words, often on a phone and often out of hours.
The headline repeats the search. The offer, the price or the next free slot is already in the ad.
Price, reviews, delivery or what happens next, on a page built for that one search.
A checkout, a booking or a short form, right on the page. Nobody waits for a call back.
Conversion tracking sends the sale or lead back to Google Ads, so the budget moves to the searches that pay.
ac repair same day near me
ac repair same day cost
ac repair open saturday
A technician at your door today when possible. Upfront pricing. Book online in a minute.
Shopping and Performance Max campaigns built on the product feed, with every sale tracked back to the search.
Search campaigns for trials and demos, with sign-ups and qualified pipeline sent back to Google Ads.
Campaigns judged on qualified leads, not form fills, with offline conversions brought in from your CRM.
Calls, quote requests and bookings from people nearby, tracked to the campaign and the hour.
Dental, psychology, therapy, fitness and aesthetics, each with a page written for its own patients.
What your customers search, what each click costs, who else bids.
Headlines and offers written for each search, then tested.
Set up and fixed, so every sale or lead is counted.
Bids, budgets, search terms and negatives, every day.

No account managers and no hand-offs. The person you talk to every week is the person changing your campaigns.
“Rodrigo did an excellent job with our campaigns. He was able to get far more than we could ourselves.”
Google and Bing Ads management · Upwork review, 5.0“Very straightforward, excellent advice and very professional and hands on, he understood the solution from a strategic level.”
Google Ads consultation · Upwork review, 5.0“Responsive, strategic, and consistently proactive.”
Telehealth psychiatric practice, United States · Upwork review, 5.0Google Ads for
Run by one full-time Google Ads specialist. Your industry isn’t listed? Write anyway.
Availability for the next three clients · depending on project size
A free audit of your Google Ads account by Rodrigo, full-time Google Ads specialist. No account yet? He’ll find your key market on Google and propose your first campaigns.