Industries / Google Ads for Ecommerce
Google Ads for ecommerce brands, run by one full-time specialist. From Shopping and Performance Max to Search, I manage your campaigns for product-level results, conversion value and sustainable growth, not just more clicks.
Rodrigo BetalleluzFull-time Google Ads specialist · 9+ years · Upwork Top Rated Plus
Google Ads for
Run by one full-time Google Ads specialist. Your niche isn’t listed? Write anyway.
November 2025, one month
Search and Performance Max campaigns bidding to Target ROAS, every row tracking purchases.
May 6–14, 2023, nine days
Performance Max on the product feed: a short window with a high value-to-cost ratio.
Tracked conversions are actions recorded in Google Ads (purchases, calls, forms), not confirmed sales. Each figure belongs to the date range shown beside it.
Shopping campaigns live or die on the product feed. I check titles, attributes, prices and disapprovals in Merchant Center, group products by margin and performance, and set bids and budgets so your best sellers get the visibility they deserve. Search terms are reviewed every week, and products that spend without selling are pulled back.
Performance Max can scale an ecommerce account quickly, or spend money where you can’t see it. I split asset groups by product line, feed the campaign reliable purchase data, add your own audience signals and exclusions, and move to Target ROAS only when conversion data is solid enough to trust.
Many stores hire an ecommerce PPC agency and end up talking to an account manager who never touches the campaigns. With me, the specialist you talk to is the person changing your account: daily updates, a weekly meeting and a Looker Studio report with a short video walkthrough. I also run Microsoft Ads for ecommerce when it adds profitable volume.
Every ad account is run by Rodrigo.Optimise Shopping and Performance Max campaigns using product-level performance.
Review search terms and exclude irrelevant or low-intent traffic.
Monitor ROAS, conversion value, CPA and product performance.
Reallocate budget toward the stronger campaigns and products.
Test Target ROAS when conversion data is reliable.
Check product feed quality and conversion tracking.
By scaling what already pays. First I make sure purchases and conversion value are tracked correctly, then I find the products, campaigns and searches with the strongest return. Budget moves toward them step by step, while search-term reviews and negative keywords keep wasted spend down.
Often, but it starts with an audit, not a promise. Low ROAS usually has a few causes: broken or duplicated conversion tracking, products spending without sales, broad search terms, or bidding targets set before there was enough data. The free audit shows which of these apply to your account.
Yes: Shopify, WooCommerce and custom platforms. What matters is a clean product feed in Google Merchant Center and purchase tracking that passes order value back to Google Ads. I can set up or fix both through Google Tag Manager and GA4.
If nobody on your team has time to review search terms, feeds and budgets every day, outsourcing usually pays for itself. Outsource to someone who does the work: I run every account myself, with no junior account managers and no hand-offs.
Shopping and Performance Max on a well-structured feed for product demand, Search for high-intent queries and your brand, and remarketing where it pays. Campaigns are judged on conversion value and return, not clicks, and every week I reallocate budget toward the products that sell.
Get a clear view of what’s working, where budget is being wasted, and which opportunities are worth scaling.
DODI