DODI PPC / Practices / Personal trainers and studios
From the first search to the first package sold.
Run by Rodrigo Betalleluz · 160+ Google Ads projects · Top Rated Plus on Upwork
A private studio with no crowds. Programmes built around old injuries and busy weeks. Book your first session online.
People search when it suits them. The shaded band is a typical front desk’s hours; everything outside it needs a page that can take the booking on its own.
5 of 8 of these searches arrive while the front desk is closed.Illustrative times and searches.
Twelve did not publish prices, so the people who clicked had to ask before they could decide.
of the twenty studios we reviewed carry a Google Ads tag.
use a contact form to arrange the first session.
Source: DODI PPC review of 20 personal trainers and studios websites in the US, Canada and Europe, October 2026.
The programmes your best clients came for, each with its own page, photographs and testimonials.
A free assessment or a priced trial, with your guarantee stated plainly.
Calendly, Mindbody or Acuity on the page, with reminders to reduce no-shows.
Bookings, attendance and the first package sold, sent back to Google Ads.
Interface sketches are illustrative.
“Rodrigo did an excellent job with our campaigns. He was able to get far more than we could ourselves.”
Google and Bing Ads management. Upwork review, 5.0“Very straightforward, excellent advice and very professional and hands on, he understood the solution from a strategic level.”
Google Ads consultation. Upwork review, 5.0“Responsive, strategic, and consistently proactive.”
Telehealth psychiatric practice, United States. Upwork review, 5.0Usually, if you have a clear first offer and a defined area. The audit estimates local demand before you spend.
Yes, and with most booking tools. If you don't have one, Calendly is enough to start.
Either can work. We test both on separate pages and keep whichever turns more people into paying clients.
Each location gets its own page and campaign, so local searches see local details.