DODI PPC / Practices / Salons and aesthetic clinics
See which ad filled which appointment.
Run by Rodrigo Betalleluz · 160+ Google Ads projects · Top Rated Plus on Upwork
Rated 4.9 by local clients. Prices from €75. Choose your therapist and time online.
People search when it suits them. The shaded band is a typical front desk’s hours; everything outside it needs a page that can take the booking on its own.
5 of 8 of these searches arrive while the front desk is closed.Illustrative times and searches.
Gift cards and memberships were common. Offers for a first visit were rare: three of twenty.
of the twenty salons and clinics we reviewed carry a Google Ads tag.
take bookings online, often through a marketplace that also lists their competitors.
Source: DODI PPC review of 20 salons and aesthetic clinics websites in the US, Canada and Europe, October 2026.
Facials, lymphatic drainage, laser, injectables or bridal, each with a starting price, photographs and the questions clients ask.
Your Google or booking-app rating and number of reviews, next to the button.
Fresha, Vagaro, Boulevard, Mangomint or Treatwell embedded where the platform allows it.
Completed bookings sent back to Google Ads, so spend follows the treatments that book.
Interface sketches are illustrative.
“Rodrigo did an excellent job with our campaigns. He was able to get far more than we could ourselves.”
Google and Bing Ads management. Upwork review, 5.0“Very straightforward, excellent advice and very professional and hands on, he understood the solution from a strategic level.”
Google Ads consultation. Upwork review, 5.0“Responsive, strategic, and consistently proactive.”
Telehealth psychiatric practice, United States. Upwork review, 5.0In most cases, through the platform's Google integration, enhanced conversions or the confirmation page. We check your setup on the audit call.
No. We build landing pages for the treatments you advertise; your main site stays as it is.
Higher-margin services that people actively search for. We check local demand before recommending any.
Only with your clients' permission, and within Google's policies and local rules for aesthetic treatments.