# DODI PPC — Rodrigo Betalleluz, full-time Google Ads specialist

> Rodrigo Betalleluz runs DODI PPC, a one-person Google Ads practice based in Lima, Peru (UTC−5). He has worked full-time on Google Ads for 9+ years for e-commerce, B2B, SaaS and local businesses, on budgets small and large, mostly for clients in the United States. His main client is UNICEF USA. New clients start with a free audit of their Google Ads account.

Last updated: 2026-10-16. Website: https://dodippc.com · Contact: rodrigo@dodippc.com

## Who he is

- Name: Rodrigo Betalleluz. Role: full-time Google Ads specialist. Business name: DODI PPC.
- Experience: 9+ years managing Google Ads full-time; 160+ projects; 6,100+ hours on Upwork with Top Rated Plus status and a 99% job success score ([Upwork profile](https://www.upwork.com/freelancers/rodrigosemspecialist)).
- Main client: UNICEF USA, where he runs Google Ads, Microsoft Ads and Google Ad Grants campaigns.
- Certifications: Google Ads; Google Analytics and Google Tag Manager; Shopping and Performance Max; Microsoft Advertising; Demand Gen; Looker Studio; conversion tracking.
- Languages: English and Spanish.
- Every ad account is run by Rodrigo himself: no junior account managers and no hand-offs.

## Services

Everything an ad account needs, done by Rodrigo himself:

- Google Ads management and optimisation (Search, Shopping, Performance Max, Demand Gen)
- Microsoft (Bing) Ads management and optimisation
- ChatGPT Ads management
- Keyword and market research: what customers search, what each click costs, who else bids
- Ad creation: headlines and offers written for each search, then tested
- Conversion tracking and troubleshooting (Google Tag Manager, GA4, offline conversions from a CRM)
- Daily campaign management and optimisation: bids, budgets, search terms and negative keywords
- Reports in Looker Studio (formerly Data Studio) plus short video walkthroughs
- Google Ad Grants for non-profits
- A free audit of an existing Google Ads account; without an account, market research and a first campaign plan

## How he works

- Daily communication with clients, with updates as the data comes in.
- A weekly meeting to share market insights and the next improvements, with the weekly report.
- No junior account managers and no hand-offs: the person you talk to is the person changing your campaigns.

## Industries

E-commerce, SaaS, B2B lead generation, local businesses, HVAC, clothing, payroll, HR services, chiropractors, dermocosmetics, skincare, music promotion and private practices (dental, psychology, therapy, fitness, aesthetics).

## Contact

- Request a free audit through the form at https://dodippc.com/#book (name, business, monthly ad budget, message).
- Email: rodrigo@dodippc.com
- Availability: room for the next three clients, depending on the size of each project.

## Pages

- [Home](https://dodippc.com/): who Rodrigo is, how the work runs, industries, selected work and the free-audit form.